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Search Engine Marketing

"To increase a website's natural search engine rankings, channel relevant traffic, and improve the user's overall experience."

Search Engine Optimization (SEO)

SEO is used to create additional traffic to a website. There are multiple methods of doing this – some ethical and some not so much (e.g. spamdexing). Increasing a website’s relevance is a time-consuming practice, but if it’s done right your business will benefit from the increased volume and quality of traffic to your website.

A7 will concentrate on ethically configuring your website to be well received by the search engine spiders/robots that index your website.

Email Marketing

This service is a form of direct marketing using, simply, email. You use email marketing to go reach out to your clients (new and old), instead of waiting for them to reach out to you. You may use email marketing to build relationships with clients, promote a new product or service, offer discounts, or just make company announcements.

We have tools and methods for email marketing that can get distribute information to a wide range of specific, potential customers at a relatively low cost.

Social Media Optimization (SMO)

SMO is the practice of generating buzz about your business through social media and online communities. Social media can include boards, forums, podcasts, bookmarks, wikis, blogs etc.

Although there is no universal method or standard to practice SMO, Android7 has created its own method of using SMO to a company’s advantage.

Web Analytics

This service is used to process the visitor data collected from websites. These metrics are used to determine visitor behavior. Understanding how a visitor interacts with your website is important information if you are selling a product or service. Studying their behavior definitely affects how you present your website to your clients and potential customers.

Android7 will implement “page tagging” to monitor your website and study the data produced. We will then make suggestions (and help you implement them) to help better serve the visitors to your website.

Pay Per Click (PPC) Advertising

PPC allows your business to advertise on other websites, search engines, and advertising networks. Your company bids on a relevant keyword/phrase for your target market. When a user types in that keyword/phrase, your “sponsored ad” may appear in a prominent position. Google AdWords, Yahoo! Search Marketing, and MSN adCenter are the top companies used for this service.

We will help your business pick the right keywords and pricing (minimum prices per click start at US$0.01 - up to US$0.50). * Our pricing for this service is not based on the charges incurred from the click rates.

* You are responsible for those charges.

Viral Marketing

Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. A viral promotion can be a YouTube video, a podcast, or an image. Viral marketing is based on natural human behavior. Although the word “viral” doesn’t carry a positive connotation, it is a popular means to spread the word about your product or service. Viral marketing is based on the theory that a satisfied customer will spread the word about their positive experience.